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Casino Journal | Global B2B source for the gambling industry Casino Journal, a global B2B source for all land-based & Internet gaming sectors; plus Slot Manager, a vertical serving the entire slot machine industry. Casino marketing, problem gamblers or loyal customers Casino marketing, problem gamblers or loyal customers? The first study aims to identify customer acquisition and retention strategies in casinos and the second is focused on hypotheses testing. Results from testing the hypotheses using various statistical techniques in the second study confirm some proposed relationships and fail to support ...

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International Journal of Scientific and Research Publications, Volume 2, Issue 6, June 2012 1 ISSN 2250-3153 www.ijsrp.org An Approach to Increase Customer Retention and Loyalty in B2C World Roopa Singh, Imran Akhtar Khan Department of Computer Engg & IT, Shri JJT University, Jhunjhunu, Rajasthan, India AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY ... British Journal of Marketing Studies Vol.3, No.5, pp.98-115, June 2015 Published by European Centre for Research Training and Development UK (www.eajournals.org) 98 ISSN 2053-4043(Print), ISSN 2053-4051(Online) AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN THE KINGDOM OF SAUDI ARABIA A STUDY OF FACTORS AFFECTING CUSTOMER SATISFACTION IN ... Asia Pacific Journal of Marketing & Management Review_____ ISSN 2319-2836 Vol.2 (2), February (2013) Online available at indianresearchjournals.com 172 A STUDY OF FACTORS AFFECTING CUSTOMER SATISFACTION IN PRESENT HIGHLY COMPETITIVE BANKING INDUSTRY PRERNA DAWAR ASSOCIATE PROFESSOR & HEAD Trainer Tools - Basic Customer Care Case Study